Privacy Policy

Last updated: 7 July 2026

OOTD (“OOTD”, “we”, “us”) makes an AI try-on app that lets you see clothing on a photo of yourself before you buy. This policy explains what personal data we collect, why, how we protect it, and the choices and rights you have. We keep it plain and we collect only what the product needs.

1. Who we are

OOTD operates the OOTD mobile app and the website at try-ootd.com. For any privacy question or request, contact us at privacy@try-ootd.com.

2. Data we collect

a. When you join the waitlist

Your name and email address, and — only if you choose to give them — details such as gender, age range, location, style preferences, why you’re interested, and a phone number. We also record whether you opted in to launch and newsletter emails, and any referral code used.

b. When you use the app

Account information — the email and profile details you register with.
Your photo — the full-body photo you upload so garments can be rendered onto it.
Your closet & try-ons — items you add, garments you try on, and the try-on images that are generated for you.
Device & technical data — basic information such as device type, app version, and IP address, used to run the service securely.

We do not sell your personal data, and we do not use your photos to train third-party advertising models.

3. How we use your data

To generate your virtual try-on results and run the app’s core features (your photo, closet, and looks).
To manage the waitlist, tell you when we launch, and — only if you opted in — send product updates. You can unsubscribe at any time.
To operate, secure, debug, and improve the service.
To meet legal obligations and prevent abuse or fraud.

Our legal bases are your consent (e.g. joining the waitlist, uploading a photo, marketing emails), performance of a contract (providing the app you signed up for), and our legitimate interests in running and securing the product.

4. AI try-on & who processes your photo

To render a garment onto your photo, your image and the selected garment image are sent to our AI try-on processor, FASHN AI, which returns the generated result. They process this data on our behalf to provide the try-on and are not permitted to use it for their own purposes. We share the minimum needed to produce your result.

5. Sharing your data

We share personal data only with:

Service providers who process it for us — our AI try-on processor (FASHN AI), hosting/infrastructure, and email delivery — under agreements that limit them to our instructions.
Authorities, if required by law or to protect our rights and users’ safety.
A successor, if OOTD is involved in a merger, acquisition, or asset sale (you’ll be notified).

6. Retention

We keep your data for as long as your account or waitlist entry is active, and only as long as needed for the purposes above or to meet legal requirements. When you delete your account, we delete your photos, closet, and try-on images and remove or anonymise associated records, except where we must retain limited data by law.

7. Your rights

You can ask us to:

Access — get a copy of the data we hold about you.
Correct — fix data that is wrong or incomplete.
Delete — remove your account and associated data.
Withdraw consent — opt out of marketing or data uses based on consent.

In the app you can delete your account and data directly; you can also email privacy@try-ootd.com and we’ll action your request. To leave the waitlist, use the unsubscribe link in any email or contact us.

8. Security

We use encryption in transit (HTTPS), access controls, and other safeguards appropriate to the sensitivity of the data. No system is perfectly secure, but we work to protect your information and to respond promptly to any incident.

9. International transfers

Some of our processors may store or process data outside your country. Where that happens, we take steps so your data stays protected to a comparable standard.

10. Children

OOTD is not directed to children under 13, and we do not knowingly collect their data. If you believe a child has provided us data, contact us and we’ll delete it.

11. Changes

We may update this policy as the product evolves. We’ll revise the “last updated” date above and, for material changes, give notice in the app or by email.

12. Contact

Questions or requests: privacy@try-ootd.com.